Let Southern help you.

Southern Design is a full service creative studio based in Sydney. We are a team of passionate creative minds that enjoy working with our clients. We devise brand strategies and amazing creative solutions in graphic and digital design that achieve successful outcomes.

Sam Safi
Managing Director

Likes: spanish music. dancing. coffee. seinfeld. walking adventures. lebanese bbq’s. skiing. another coffee or two.

Dislikes: bad service. mess. low talkers. public transport. slow drivers. bad coffee. pessimists. reality tv.

Carly Hickson
Senior Designer

Likes: animals. gin cocktails. cuddles with Obi. disney. adventures. baked brie. daylight savings. sound of a kookaburra in the morning.

Dislikes: ignorance. biting nails. moths. cooking. the word pop. fake people. when people don’t reply.

Veronica Costa

Likes: my dog. peanut butter. bonsoy. writing lists. white t-shirts. sunny days. fresh cut grass. colour coding. spicy margaritas.

Dislikes: loud chewing. birds. coriander. being late. spelling mistakes. fruit flies. drivers that don’t say thanks.

Irem Kirman

Likes: bagels. snowfall. dogs. brooklyn nine-nine. olives. a good magazine. organising. the morning sun. campfires. an aperol spritz.

Dislikes: cauliflower. running. slow walkers. scorching summer days. loud people on trains.

Jackson Safi
Client Services

Likes: basketball. pineapple on pizza. cheeseburgers. bruce lee movies. the smell of fire during winter. drivers that correctly indicate.

Dislikes: ginger. reality tv. slow talkers. green beans. the colour yellow. slow eaters. online shopping.

Matt Karam
Web Design/Support

Likes: fridays. sports. pizza. ice ice baby. coriander. drinks. cold side of the pillow. good font choices. clean web coding.

Dislikes: mondays. country music. sneezing while driving. selfie sticks. packed trains. pineapple on pizza.

Obi-Wan Kenobi
Pawsonal Assistant

Likes: sticks. watermelon. fishy treats. adventures with my pawrents. zoomies. destroying toys. cuddles with mum. the cold.

Dislikes: vacuum cleaner. wind. flies. being woken up. sitting still. food envy. when people dont say hello to me.

This could be you

Likes: design. being creative. colour. fonts. dogs. feedback. writing lists. music. teamwork. multitasking. socialising.

Dislikes: missing deadlines. being uninspired. silence. spelling mistakes. unmotivated people.